My friend, a diehard white wine drinker, discovered for the first time that zinfandel is truly red. She was game for trying it, but not a fan of that bottle in the end. It was too dry, she said.
 
Perhaps that was true, but what she went on to describe was more a function of [...]

How much juice do you have?
Are you the first to try something new? The one to introduce it to your friends? Willing to expand your palate?
Or do you go to the same restaurant each time so that you can order your favorite wine each time, the same wine that you buy off the shelf each [...]